Silicon Labs‘ Smart Retail Technology Featured at‘National Retail Federation (NRF) 2022: Retail‘s Big Show’
Silicon Labs (NASDAQ: SLAB), a leader in secure, intelligent wireless technology for a more connected world, announced that the company's FG22 Wireless 2.4 GHz SoC and BGM220 Bluetooth Module will be featured in demonstrations by smart retail technology innovators RAINUS, Zliide and ThinkIN at NRF 2022: Retail's Big Show, held Jan. 16-18, 2022 in New York City. Attendees will be able to see how smart, wirelessly connected devices are improving in-store merchandising and the consumer's shopping experience.
RAINUS (Level 3, Booth 6647): Presenting its InforTab Electronic Shelf Label (ESL) technology, which allows retailers to update their pricing in real-time, maximize operational efficiency, and simplify customers' shopping experiences. InforTab ESLs are used in department and grocery stores worldwide. Silicon Labs' indoor positioning technologies enable RAINUS to demonstrate live tracking of smart assets like shopping carts and active position ESL tags ensuring a smooth and accurate shopping experience.
Zliide, accompanied by ThinkIN, (Innovation Lab, Booth 22): Providing demos of its advanced Bluetooth loss prevention tags. The Zliide tags go beyond traditional security, bringing the convenience of online shopping and the customer insights of e-commerce into the physical store. The Zliide tag allows shoppers to access interactive product information on their smartphones and perform instant self-checkout from anywhere in the store. The tags are currently used by several European retailers, including WEEKDAY, part of the H&M Group, and are expected to expand to retailers in the US in 2022.
“Brick-and-mortar stores are adopting smart, wirelessly connected technologies to incorporate aspects of online shopping into the in-store experience for the best of both worlds,”said Chong Li, senior manager, Business Development & Marketing, Silicon Labs.“Silicon Labs offers innovative indoor positioning and loss prevention wireless solutions with state-of-the-art security for low-power battery IoT devices at the heart of smart retail innovation.”
Smart retail technology is transforming the in-store experience and bringing more customers back into physical stores. Smart retail solutions increase retailer efficiency, reduce labor costs, improve merchandising, strengthen loss-prevention, and provide valuable consumer insights to retailers across the omnichannel experience. Visit and connect with Silicon Labs in the Innovation Lab with Zliide accompanied by ThinkIN to learn more, as well as the RAINUS booth to see the latest development in ESL.
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