Rethinking Routers: A Fresh Take from Sierra Wireless
With Sierra Wireless company's three plus decades of cellular expertise, millions of field-deployed devices, and a relentless drive to innovate, our family of Routers has quite the history. From the early days of 2G, deep into the 5G era, two factors have consistently guided Sierra Wireless: providing the ultimate in performance while ensuring longevity and reliability.
From the trailblazing XR series to the versatile RX55, Sierra Wireless introduced advanced 5G routers and 4G routers to the market. And let's not forget the favorites like the RV55 – a stalwart in the industrial sector – and MP70, a pioneer in mobile applications.
A Revamped Portfolio to Make it Clearer and Easier
Chatting with you – Sierra Wireless customers and partners – Sierra Wireless realized picking the perfect router was turning into a bit of a head-scratcher. Too many options, and too much jargon. We decided it was time for a change to simplify, streamline, and clarify.
Following the time-tested principle of "keep it simple", Sierra Wireless took the ruggedized router lineup and gave it a makeover. Sierra Wireless has removed the clutter so our mission-critical customers have three clear choices – Pro Ultimate, Performance, and Compact. Meanwhile, our enterprise customers can continue to rely on Sierra Wireless Essential routers for their business-critical applications.
By focusing on the unique value each segment offers, Sierra Wireless has made it easier to navigate Sierra Wireless's array of choices. Sierra Wireless has replaced lengthy product descriptions with an intuitive, visually engaging comparison format to make it easier than ever to compare our products on our website.
By reducing the number of initial choices, Sierra Wireless has highlighted Sierra Wireless's new-gen solutions for customers deploying new applications and services, while keeping favorites for existing customers who know and love them.
Sierra Wireless is also already in the process of prepping the runway for Sierra Wireless's next-gen routers, and as Sierra Wireless looks to those, Sierra Wireless ensured they seamlessly integrate into our logical portfolio structure.
Your feedback – customers, sales teams, and resellers – was gold. It helped Sierra Wireless understand what you want from your routers and was instrumental in the Sierra Wireless revamp process.
Bottom Line?
Ultimately, everything Sierra Wireless has done is aimed at making life easier for you – Sierra Wireless customers and partners –who can now spend their saved time on more important endeavors.
So, no, this isn't a product launch, it's a commitment to making your connection to the world simpler, smarter, and more seamless.
Feel free to take a spin on Sierra Wireless's updated website and see the difference, as Sierra Wireless continues to evolve and innovate, always with you in mind.
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