Sekorm Plays an Important Role in Helping Semiconductor Manufacturers Grow Rapidly For 30 Years

PublishTime： 2023-03-06 Article Source：Sekorm

"At the beginning of its establishment, it was really not easy to open up new markets and new customers. At that time, it was all about sweeping buildings one by one to promote products." After many years, Xiao Qing, President of SEKORM , still feels emotional when recalling this experience.

Today, the e-commerce platform under Sekorm , Sekorm, has a steady stream of Hard & Core Technology companies coming to the door every day, and the number of customers it serves has also increased from 1,000 top customers to serving 2,000+ top customers. Customers and 20,000+ long-tail customers, the service depth has also been significantly improved.

Based on the huge downstream customer base, more and more semiconductor companies choose to sign agency cooperation agreements with Sekorm . The number of agency semiconductor companies has also increased from 40 in 2016 to over 600. The number of semiconductor companies it represents is far ahead in the industry leading.

It is reported that due to its outstanding distribution strength, in 2021, Sekorm has successively won the "Best Market Development Award" and "Best Distributor Award" from semiconductor companies such as ROGERS, TE Connectivity, EPSON, Vincotech, and Nations.

In fact, the achievements of Sekorm market development are far more than that. Since its establishment in 1993, Sekorm has won numerous best distributor awards every year, and has won Epson's annual award for 6 consecutive years, becoming a leader among many domestic distributors.

Behind the achievements is the continuous contribution of Sekorm in helping semiconductor companies develop new application fields and new customers. In 2021, it will continue to win the award of outstanding distributors, which is the recognition of Sekorm Services.

Open up new application fields and increase the coverage of new products of semiconductor companies

Generally speaking, due to the different division of labor in the electronic components industry chain, coupled with the limited personnel and energy of semiconductor companies, most of the market development, product promotion and technical support services are handed over to distributors, so as to concentrate on technology and products. in development.

At this time, distributors who have technical support capabilities, can assist the original factory in promoting new products/new technologies, open up new markets, and provide technical services to customers stand out.

As the world's leading hardware R&D and distribution service platform, Sekorm has nearly 30 years of experience in technology distribution, and has been successfully entered IIoT, ICT, intelligent IoT, automotive electronics, driverless, smart city, intelligent transportation, power electronics, test and measurement areas, we have accumulated rich application experience and customers.

Since it has a solid market foundation and customer base in different application fields, it has a precise grasp of the needs of downstream customers, and can make targeted promotions according to different application scenarios of customers, helping semiconductor companies to greatly expand the market coverage of new products and new technologies.

For example, through Design-in, Sekorm has successfully applied many new products of Veeco to well-known enterprises such as Ori, and assisted them in developing emerging markets such as frequency converters and servo systems on the basis of existing markets. Finally won the Excellent Promotion Award issued by Wolters Kluwer.

In order to better serve semiconductor companies and downstream Hard & Core Technology companies, Sekorm has established a senior FAE team of over 300 people, covering experts and software and hardware engineers in the fields of SOC, microwave, millimeter wave, MCU, power electronics, materials, etc. , to help Hard & Core Technology companies solve technical problems encountered in the process of R&D and application, and accelerate the application of new products of semiconductor companies.

Not only that, but in the event of defective devices, shortages, etc., it can also recommend products with better performance and better prices based on the product characteristics of Hard & Core Technology companies, and apply new products and technologies of semiconductor companies to Hard & Core Technology companies's products.

A new model of Internet marketing to efficiently reach more Hard & Core Technology companies

The Internet era is gradually changing the consumption habits of users, and users in the electronics industry are no exception. However, traditional electronic component distribution often chooses offline transactions. As users put forward higher requirements for product information, response speed, and service quality, the bottleneck of offline transaction models has emerged, and e-commerce has gradually become a remedy for the shortcomings of traditional offline distribution models. important new model.

However, e-commerce does not simply move products from offline to online, but integrates multiple dimensions such as target customer groups and customer services to complete the comprehensive digitalization of new products and new market promotion, customer service and product sales, and improve product quality. The transparency and timeliness of information breaks time and space constraints, expands the scope of serving Hard & Core Technology companies, and reaches new customers more efficiently and at low cost, thereby improving the efficiency of distribution business.

To this end, Sekorm has created an e-commerce platform for engineers that integrates R&D services and supply services——Sekorm, which is also its main battlefield to help semiconductor companies expand new customers.

Sekorm adheres to the strategy of "based on Internet platform technology and centered on R&D services", with the help of its information advantages, resource advantages and big data capabilities, it vigorously develops new product seminars, SEO optimization, SEM launch, EDM marketing And other Internet marketing methods, increase the exposure of new products and new technologies of semiconductor companies, continue to reach long-tail customers, and achieve rapid growth of new users.

Since its launch in 2016, Sekorm has accumulatively served 20,000+ Hard & Core Technology companies, including CRRC, Qingdao Dingxin, Hikvision, Inovance Technology, INVT, Tuya, BYD, Ningde Times, Tongzhi Electronics, TCL, Hisense Group, Ecovacs, Xiaomi, DJI, Mindray Medical, Kangtai Medical and many other customers.

"In the past nearly 30 years, we have served almost all the leading electronics companies in China," Xiao Qing said. The high customer stickiness achieved by rich customer resources and excellent technical service capabilities provides semiconductor companies with the opportunity to develop new customers. Solid foundation.

Relying on the excellent performance of opening up new application markets and new customers, more and more semiconductor companies choose to cooperate with Sekorm in order to achieve rapid growth in performance.

At present, the number of users of Sekorm's services is increasing day by day, which will help semiconductor companies achieve bipolar growth in sales and customer volume.

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