Large venues use Wi-Fi data and behavior analysis for marketing and safety
●It’s never been more urgent for large venues—including shopping centers, airports, universities, retail chains, stadiums and even municipalities—to better understand visitors. Knowledge is the basis for marketing efforts that create positive, personalized interactions.
●In addition, large venues need to respond quickly to what’s happening in their spaces in order to keep staff and visitors safe. Issues like crowd control have become even bigger concerns because of the COVID-19 pandemic.
●In the past, building this knowledge was hampered by several things, such as collecting information from anonymous visitors. Or understanding how visitors behave—and are influenced by—the actual physical space they’re in. Which is why venues often relied on a “test and learn” approach to marketing instead of working from real-time behaviors and profile data.
●Always a limited approach, test and learn is woefully inadequate as large venues reopen.
●The key is collecting and analyzing data from both the digital and physical worlds in order to create actionable, effective communications. By pairing intelligent software with data science and marketing services, Skyfii helps venue owners achieve tangible and transformative business outcomes.
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Please see the document for details |
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English Chinese Chinese and English Japanese |
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08/21 |
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CO-115881-EN |
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