Color Quality How It Motivates Consumer Purchases

PublishTime：2021-08-17

Color is king when it comes to driving consumer purchases. We respond on a deep emotional level, which makes sense since our eyes send information about color directly to the hypothalamus—the part of the brain responsible for motivational behavior, like telling our bodies if we are hungry. The hypothalamus regulates emotions, sex drive and feelings like anger and arousal. Color stimulates our brains and can actually increase impulse shopping.
Not only that, but color is the language of fresh with bold and vibrant hues signaling newly-picked produce. For supermarkets to put their best foot forward in their fresh food departments—produce, seafood and meat—the right light is critical. Customers want to see their food in its natural color to view the actual freshness of the product.
Noted LED lighting manufacturers, Amerlux and Lumileds, are partnering to deliver special lighting solutions for supermarkets. Using Lumileds FreshFocus Technology, Amerlux's lighting systems accentuate the visual appeal of fresh foods.

Brand of Product：	Amerlux
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Language：	English Chinese Chinese and English Japanese
Date of Creation：	2020/04/27
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