TDK’s 5 Core Technologies
Research and development costs
84.9
1
92.1
billion yen
%
TDK firmly believes that creating new products in a timely man-
ner creates value for society and also contributes to corporate
value earnings. Continued research and development efforts di-
rected at the creation of attractive and innovative products are
the very key to our company’s existence. As we move into the
future, technological innovation in our three key markets is a top
priority, and we will continue to make R&D investments targeted
at bringing forth new products of value.
To help us overcome the challenges of the current competitive environment, we
at TDK have conducted reviews and revisions of our entire business portfolio over
the past few years, implementing structural reforms including the optimization of
our manufacturing sites. Because we have made a certain level of progress on
these initiatives, we have now concluded large-scale structural reforms. By fo-
cusing our business resources on our three key markets of ICT, automotive, and
industrial equipment & energy, as well as our five priority segments as of fiscal
2014, we secure growth and make the shift to a balanced profit structure where
we can boost profits in each segment.
Contribute to the World through Technology
Main Achievements in Fiscal 2015
* Includes HDD heads and suspensions
Important CSR Issues
Basic policy
Contribute to the world through technology is a key concern for TDK. Toward this end, we are focusing on innovative
technology development in our three key markets of automotive, ICT and industrial equipment & energy, helping to
save, store, and reuse energy and solve other pressing issues that modern society is facing. Furthermore, the pur-
suit of “zero defect quality” based on superior technological competence and realized through a unified production
process that extends from the raw materials to the final product will continue unchanged also in future. Providing
high quality products and services is our way of striving for the advancement of humankind.
The importance to our company
In accordance with our Medium Term Plan which
started in fiscal 2015, we are focusing on the
three key markets of automotive, ICT and indus-
trial equipment & energy, taking advantage of our
proprietary technology development capabilities
to open up new business opportunities and real-
ize monozukuri reform. The overall aim is to offer
products that make a meaningful contribution to
society while also resulting in a sustainable im-
provement of corporate value.
TDK’s starting point was the magnetic material ferrite. Over the years, we have developed superior competence in five
core technologies that sustain our range of sophisticated and industry-leading products: materials technology, process
technology, evaluation & simulation technology, device & module technology, and production technology. This has re-
sulted in an ongoing succession of outstanding products. TDK is making full use of its worldwide network linking Japan,
China, other Asian countries, Europe, and the U.S. Specific priority operation fields have been defined for each region,
enabling us to pursue R&D at the cutting edge of technology in order to anticipate and meet highly sophisticated de-
mands. While further deepening and nurturing our core competencies, TDK is driving progress and pursuing next-gen-
eration technology targets in areas such as magnetic sensors utilizing TMR elements developed for HDD heads, wireless
power transfer systems for charging without cables, powerful next-generation magnets, and ultra-compact low-profile
SESUB modules with chips embedded in the substrate.
TDK’s Core Technologies
HDD heads
Ferrite cores
Transformers
Aluminum electrolytic
capacitors
Film capacitors
RF components and
modules
Sensors
Ferrite magnets
Film products
MEMS applied
products
Flash storage applied products
Passive
Components
Applied Products
Neodymium magnets
Inductors
Ceramic capacitors
EMC countermeasure
products
Radio wave absorbers,
anechoic chambers
Evaluation and
Simulation
Technology
Production
Technology
Materials
Technology
Process
Technology
Device & Module
Technology
Expectations by stakeholders
Responding to climate change by harnessing
TDK’s core technologies, in particular energy
conservation and renewable energy, promote
the development of new technologies and the
spread of products that help to bring about a low-
carbon society.
Sales ratio for our three key markets: automotive,
ICT and industrial equipment & energy*
Piezoelectric material
products
Circuit protection
components
Power supplies
Rechargeable
batteries
Manufacturing
equipment
17
TDK CSR REPORT 2016
18
TDK CSR REPORT 2016
The CeraDiode
®
family of multilayer varistors combines innovative micro core
technology with a new and extremely efficient semiconductor zinc oxide material
that possesses significantly more grain boundaries. The result is the world’s most
compact and flattest overvoltage protection components that are able to absorb
electrostatic pulses of up to 25kV.
Taking advantage of its technological expertise regarding TMR elements, acquired during the devel-
opment and manufacture of HDD heads, TDK has successfully created the first practical automotive
TMR angle sensor. Compared to conventional resolver type sensors, the new sensor consumes much
less energy and is not only smaller and lighter but also provides very high accuracy while being able
to withstand the extreme temperature environment that exists in a car. It can function as an essential
component for detecting the steering angle and implementing angle control in EPS motors. It is des-
tined to become a groundbreaking product for the magnetic sensor business.
Protect high-performance and extremely sensitive
chips and LEDs in smartphones from destruction by
electrostatic impulses.
Magnetic sensor with highly accurate angle detection.
Drastically smaller and lighter than earlier sensors, the product also
contributes to energy savings
ICT Network
Dr. Oliver Dernovsek (right)
Head of Multilayer Business Unit
Piezo and Protection Devices BG
Monika Haindl (left)
Engineer in PPD’s Corporate R&D team
Piezo and Protection Devices BG
Automotive
Enhance steering stability and
contribute to driving comfort
The highly efficient CeraDiode
®
needs significantly less ceramic,
metal and energy to manufacture.
High-performance and extremely sen-
sitive chips and LEDs used in smart-
phones, for example, need effective
protection against electrostatic impuls-
es that can occur when you touch a key,
the USB or audio jack, or even the metal
casing. The challenge is to engineer a
protection component that is tiny and
thin enough to fit in a highly integrated
device like a smartphone and yet able
to absorb up to 25 kV. This led us to fo-
cus our attention on developing a new
ceramic material and tailored processes
for the smallest case sizes. It took an
interdisciplinary R&D team of material,
process, and product development en-
gineers and operators, working closely
with product marketing managers, to
come up with the right solution. The
necessary combination of basic and
applied R&D is truly an art, but thats
what makes my work so varied and
rewarding. Through our new develop-
ment we have created a highly efficient
CeraDiode
®
that needs significantly less
ceramic, metal and energy to manufac-
ture.
We asked ourselves if TDK’s renowned TMR
elements from the HDD sector might be suit-
able for creating new business opportunities
in other areas as well. This led to the start
of angle sensor development in 2009. Angle
sensors used in cars must withstand a wide
range of temperatures from very low to very
high while continuing to maintain high de-
tection accuracy and stable operation for
many years. Although based on HDD head
technology, the product concept for the
sensors underwent considerable changes.
After many interviews with customers and
countless trial and error sessions, we were
eventually able to successfully develop a
high-accuracy power-saving TMR angle
sensor that was five years in the making. The
compact dimensions and light weight of the
new sensor even make it possible to use a
redundant setup of multiple sensors, allow-
ing quick switch over in the rare event that
one should develop a problem. This is very
difficult to realize with conventional sensors.
In 2014, a major car manufacturer decided
to adopt the sensor for its electric power
steering (EPS) system, prompting us to be-
gin mass production. In future, the sensor
will also help to improve steering stability in
autonomous driving vehicles which are get-
ting closer to practical realization. But this is
only the beginning. TMR elements have the
potential for playing a useful role in solving
various issues that customers and society at
large are dealing with. We will be developing
products aimed for example at the industrial
equipment and ICT sectors, in keeping with
our motto of “Contribute to culture and indus-
try through creativity.
Hiraku Hirabayashi
Design Team Leader
MR Sensor Development Group
HDD Heads Business Group
Magnetic Heads & Sensors Business
Company
TDK Corporation
2019
TDK CSR REPORT 2016TDK CSR REPORT 2016