Offer always-on connection with high performance and less energy.

Delivering peak performance to meet the demands of

today’s mobile world

Advances in mobile device technology are moving at an incredibly

fast pace, driven by consumers who demand better performance and

superior mobile experiences from the devices that they use every day.

Consumers want to be able to do more multitasking, at a faster pace

without any lag time. They also want to run more complex, storage-

intensive applications and view content with improved image quality

and higher resolution. All of this functionality needs to be supplied

on a mobile device that is slim enough to carry around, yet can be

operated for a long time on battery power to allow users to continue

their tasks while on the move.

Some might think that these factors come together easily, but each

factor advances on an entirely different front. Fortunately, there is

a critical component that brings everything together. The superior

performance, battery life and smaller form factor of mobile devices

are all enabled by the advancement of a key technology within the

device: the memory chip. As the powerhouse and brain of a mobile

device, improvements in the memory chip provide the enhanced

mobile experience that consumers want.

Device manufacturers are continually challenged to

make faster, more energy-conserving mobile devices in

smaller sizes to keep pace with consumers’ always-on,

always-connected lifestyle.

Samsung Smart Memory: The solution for a smarter

mobile life

To accommodate the rising demand for superior memory, Samsung

has researched and developed its own offering of advanced memory,

covering the need for greater mobility and less energy consumption

in a wide variety of mobile devices. From smartphones and tablets to

notebook PCs, Samsung Smart Memory offers performance, energy-

efficiency and an ultra-slim size crucial to the advanced smart devices

that consumers use constantly. Featuring the highest-quality chips,

Samsung delivers Smart Memory with improved features that more

than satisfy the needs of consumers.

Equipped with Smart Memory, mobile devices have these key

characteristics:

• Highperformance. Superior computing speeds, faster response

and higher resolution enable consumers to enjoy similar

performance to using desktop PCs.

• Morepowerusinglessenergy. Users can perform multiple

tasks longer on larger screens with increased standby time. These

advantages empower people on the move to do more with their

mobile devices between charges.

• Smallersize. The compact form factor is designed to fit into

today’s smaller handheld mobile devices demanded by consumers

for enhanced portability and lighter weight.