IBASE SI-83 Digital Signage Player Product Brief

Digital Signage: The Communication Revolution Continues

The IBASE SI-83 Digital Signage Player Moves Digital Signage to the Forefront of Sophisticated

Message Delivery and Interaction

The world is a far more exciting place than it used to be only a decade ago. Smartphones and digital

tablets have revolutionized the way humans interact with both media and each other. These game-

changing devices have also created a hunger for new, more sophisticated ways to communicate that

entertain, inform and invite interaction all at the same time.

Take a small child to a special exhibition at a museum these days and you will see them drawn

immediately to digital displays where they are excited by the visual experience. Their fingers search

intuitively for the part of the screen that allows them to access more pictures and animate the display.

At the same time, octogenarians who thought personal computers a chore are finding digital tablets a

natural and intuitive way to watch films, read books, make appointments, and connect with family and

friends. Not to be outdone, the generations in between are deep into friending, tweeting, pinning, and

instantly staying in touch using sleek hand-held devices with screens full of options, movement, and

color that they control with the touch of a finger. And this phenomenon is worldwide.

Because of heightened expectations, advertisers and retailers, along with government and public service

organizations, face a serious challenge in finding compelling and cost-effective ways to inform, entertain,

and interact with today’s audiences. Cardboard signs are not going to attract visually sophisticated

consumers, but exciting, animated, and responsive digital signage displays will. Public spaces provide

countless opportunities to reach world audiences eager to interact by using their phones and other

personal communication devices.

Technology Is Ready and Digital Signage Is Moving Full Speed Ahead

Wherever people are waiting, strolling, or doing their week’s shopping, digital signage is already waiting

to delight, serve, and sell to them. The good news is that most of the technology required for exciting

visual experiences — sleek, lightweight flat display panels, powerful digital chips for media processing,

standard physical connections for networking, protocols for remote management, and the Cloud for

easy mass storage — has already been developed and standardized for other uses. The element that will

bring all these elements together is the IBASE SI-83 Digital Signage Player, a media appliance that is

purpose-built, powerful, easy-to-manage, and more cost-effective now that it is remotely accessible.

Here are just a few of the ways in which you may already have seen digital signage in use:

 Public Spaces — Digital signage is delivering information in transportation hubs such as airports

and train stations where people need up-to-the minute scheduling information and directions to

local transportation and hospitality services such as hotels and restaurants.

 Workplaces — Digital signage provides company messages, health and safety updates, and

special alerts to employees.

IBASE SI-83 Digital Signage Player Product Brief

 Malls — Digital signage is the ideal vehicle for advertising and building brand awareness, in

addition to providing an exciting new way to promote new products and announce special

promotional events that encourage brand loyalty.

 Retail Stores — Digital signage can influence customer behavior by directing shoppers to

selected areas of the store where special sales or demonstrations like fashion shows or cooking

classes are taking place, providing easy-to-use directory assistance, and maximizing time-in-

store by promoting restaurant, juice bars, and other refreshment spots, or special service areas

such as gift wrap, targeted kiosks, or meeting spaces.

The IBASE SI-83 Digital Signage Player enhances all these experiences by supporting sophisticated

displays in Ultra HD or multiple screens with remote management that easily refreshes content and

increases uptime while lowering costs. Consumers are not only more completely engaged visually but

can also interact with the display, which allows the sponsor to collect analytics that provide

demographics and measure levels of customer interest in specific products or product characteristics.

What Should You Look for in a Digital Signage Player?

Two of the most important characteristics of a digital signage player are size (it must be small and slim

enough so that nobody sees it) and durability (it must be rugged and reliable enough so that nobody has

to physically service it).

As the latest product in a distinguished, award-winning line of

media players created expressly for digital signage, the IBASE SI-

83 is designed to be smaller in every dimension than other

media players (every inch is critical), without sacrificing

dependability. Its sturdy chassis is made of the finest lightweight

aluminum, a material that also improves heat dissipation. The

entire unit weighs slightly less than two pounds and can be

hidden easily within a display.

As an expert in media player design and construction, IBASE uses world-class components, including a

complete industrial-grade computer-on-a-board from Intel

, the legendary creator of technology known

for powerful media processing and communications capabilities along with high reliability and a long

product lifecycle. Reliability and lifecycle are especially important in lowering the total cost-of-

ownership of digital signage installations because media players may be required to run 24/7 for years in

highly trafficked locations.

The ultra slim chassis (30 mm) of the SI-83 also includes standards-based VESA compatibility with

connections for Wi-Fi, Bluetooth, and 3G Wireless. Although the SI-83 can “disappear” into the narrow

spaces behind almost any panel display, it is completely accessible to remote management because of

its wireless communications capabilities that allow seamless point-to-point communication, data

collection, and interactive messaging.

The SI-83 can also safely be used internationally since it has been certified for use in the European Union

(CE), the United States (UL and FCC), and China (CCC).