ENSURING QoS OF TRIPLE PLAY
SERVICES OVER LTE NETWORK
TELECOMS COMPETE FOR THEIR MARKET SHARE AND TO ACHIEVE THAT, THEY TRY TO REACH AS MANY POTENTIAL SUBSCRIBERS
AS POSSIBLE. THIS IS INITIALLY DONE VIA XDSL OR FIBER NETWORKS. NOWADAY MOBILE NETWORKS CAN BE USED FOR
DELIVERY OF TRIPLE-PLAY SERVICES AS WELL. THE QUALITY OF RECEPTION OF MOBILE SIGNALS IS CRUCIAL IN ORDER TO
PROVIDE REQUIRED QOS. IN RURAL AREAS THIS CAN BE ACHIEVED BY ISKRA OUTDOOR DIRECTIONAL ANTENNAS.
ENSURING HIGH SUBSCRIBER PENETRATION IN CITIES AND URBAN AREAS FIRST, IS LOGICAL DUE TO THE HIGH DENSITY OF
POPULATION AND CONSEQUENTLY THE NUMBER OF POTENTIAL SUBSCRIBERS. THIS IS USUALLY DONE IN FIRST PHASE BY
MEANS OF DSL OR OPTICAL ACCESS NETWORKS.
ESTABLISHING DSL OR FIBER NETWORKS IS OFTEN NOT RATIONAL, ECONOMICALLY JUSTIFIABLE OR IS DIFFICULT TO PROVIDE.
IN SUCH CASES, TRIPLE PLAY SERVICES, USUALLY IN RURAL SETTLEMENTS MAY HAVE TO BE ENSURED THE OTHER WAY, BY
RECIVING THEM OVER MOBILE (CELL) NETWORKS. BY MEANS OF NEW LTE TECHNOLOGIES, MOBILE NETWORKS HAVE BECOME
CAPABLE OPTION TO DELIVER OPERATOR'S TRIPLE PLAY SERVICES TO SUBSCRIBERS.
TRIPLE PLAY SERVICES, ESPECIALLY VOICE (E.G TELEPHONY, VOWIFI) AND VIDEO (IPTV, VOD, OTT) REQUIRE STABLE HIGH SPEED
DATA TRANSMISSION IN ANY CONDITION (GEOGRAPHICAL, MICROLOCATION, WEATHER). IN CASE THESE FACTORS ARE NOT
ADDRESSES, THIS MAY RESULT IN LOW QUALITY OF PROVIDED SERVICE AND CONSEQUENTLY IN CUSTOMER'S DISSATISFACTION.
ABSTRACT
FROM OPERATOR'S PERSPECTIVE, NEGATIVE CONSEQUENCES MAY OCCURE:
HIGHER COST OF REMOTE CUSTOMER SUPPORT
HIGHER COST OF ON SITE SUPPORT
CHURN – TERMINATION OF SUBSCRIPTIONS
BAD REPUTATION
CHALLENGE