OUR NEWEST OFFERING: DISCOVER MORE
New for automotive and consumer markets is
a Soft SMD (Surface Mount Device) Contact
designed to be solder reflow compatible and
suitable for automatic processing. It is oered
in three series: Metalized PI film over PU foam,
rectangular shapes or hourglass shapes; metalized
PI film over silicone foam, rectangular shapes
generally, two dierent compression strengths
and customized dimensions available; and an
electrically conductive elastomer with metalized
fabric designed for low height (miniature profile
0.6mm-1.5mm) or small
width/length and ideal
for further customized
shapes using die-cutting.
Review Laird’s Soft SMD
Contact capabilities.
ENDING THERMAL MATERIAL PUMP OUT
With larger dies and greater power in chip
packages, design engineers face issues with
eects of long-term cycling. Flexing action can
lead to thermal material pump-out and possible
edge failure. Read a new paper from Laird’s
Dr. Guoqiang Zhang on
how to address pump-
out and thus better
protect CPUs, GPUs,
MPUs and other
components.
REVISED END-OF-LIFE POLICY
Manufacturers including Laird occasionally revise
their product end-of-life EOL policy to better
reflect market trends, potential obsolescence or
other factors. Sometimes we elect to discontinue
certain products which are at or nearing the end
of their lifecycles. See a summary of our revised
EOL policy including last purchase date and last
shipping date. We encourage your questions.
RESOLVING MULTIPLE DESIGN ISSUES
Read and pass along Laird
Performance Materials’
recent white paper on
mitigating EMI and heat
issues using a single
process design. Laird
expert Eric Trantina says “EMI is only half of
the problem. More component parts in these
electronics make them more powerful, but also
hotter. Design engineers face a quandary: how to
eectively mitigate EMI and transfer heat in tight
(and shrinking) spaces.” Laird is a global leader in
multi-functional solutions.
LOW DEFLECTION FORCE ABSORBER
Buyer response continues strong
for Softzorb MCS, the soft,
conformable absorber eliminating
unwanted signal noise while also
acting as a gap filler. Its low
deflection force reduces stress on components or
structures. Typically, an absorber is placed on the
path of the emitted wave causing the unwanted
noise. However, gaps can occur between radiating
components in housings, thus producing coupling.
Low deflection force enables Laird’s Softzorb MCS
to be placed in contact with components to fill
cavities and eliminate coupling without shortening
component life span. See our technical datasheet
and Softzorb MCS application notes.
VIRUS RESPONSE: LAIRD CARES
Laird took key early steps at sites in
China to ensure the health and safety
of employees, channel partners and
customers and slow the spread of the coronavirus.
Laird’s early actions were covered in an in-depth
article in Industry Week magazine. Read here of
our eorts. Similar measures are in place at Laird
sites worldwide.
Channel
Talk
FROM LAIRD
PERFORMANCE
MATERIALS
www.laird.com
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April 2020
SERVING YOU
With dedication by and excellent
cooperation from you, our partners, Laird
has successfully guided operations and
our responsiveness during the global
pandemic caused by the outbreak of the
coronavirus. We appreciate the great
teamwork: satisfying buyer demand;
making extra eort to focus on worker
safety and product quality; meeting
shipping expectations. When you succeed,
we do. Should you need help, feel free to
call or write us. And be sure to explore the
variety of new tools to help you grow your
sales faster now and throughout 2020.
Channel Talk is our bi-monthly outreach
dedicated to your success!